Tag: clean girl make-up

Light and gentle: South Korea’s smooth takeover of the skincare industry

K-beauty or the Korean beauty industry has received universal praise, not for promoting certain beauty standards but for its focus on skincare. Korean pop music and television series have become increasingly popular worldwide, so it’s no surprise that the popularity of K-pop and K-dramas has extended to the Korean beauty industry. Over the years, we’ve […]

Read more...

‘Clean girl’ make-up for the summer

As we usher in the hot summer days, the mandate changes – more skin, less make-up. If you’re somewhat into social media, especially TikTok, you’re probably familiar with the ‘clean-girl’ make-up trend. It has a total mood and is simple but not basic. It is like the beauty’s version of a capsule wardrobe, emphasising quality […]

Read more...