As Bafana Bafana prepares for the FIFA World Cup 2026™, Castle Lager has launched a campaign that blends football passion, brand heritage and consumer participation. Consumers are encouraged to collect limited-edition cans for a chance to win a cash prize, with terms and conditions applicable. According to promotional material, participants must collect and keep all […]
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Bafana Bafana has had one day-one partner; Castle Lager: The Taste That’s Stood The Test of Time. The brand that kept showing up while others walked away. Also see: WATCH: The Craft of Heritage Captured on a Century-Old Camera Bananas and Retroviral joined forces in a pitch-winning collaboration dubbed “RetroBananas”, partnering with director Paul Ward and […]
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Captured memories have a beautiful way of ensuring that our most treasured moments stand the test of time. The way we capture moments may have changed, but the way we make them hasn’t. Friends, fire, good sport and good beer will always get the squad together. Today sees the launch of Castle Lager’s ‘Heritage of […]
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South Africa’s national beer partners Big Save to host the globe’s largest braai, this Heritage Day. Castle Lager, the 130 year old, South African beer brand has partnered with Big Save to orchestrate the World’s Biggest Braai on 24 September 2025, uniting thousands across the country in a shared moment of national pride. Thomas Lawrence, […]
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The first time South Africa played at Lord’s was in 1907. This June, they return to the iconic venue for the ICC World Test Championship (WTC) final against Australia, with the hearts of the nation behind them and the Taste that’s stood the Test of time, Castle Lager, on their sleeves. Celebrating 130 years of […]
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Kitchener’s Carvery Bar, the second-oldest bar in Johannesburg, has spectacularly reopened its doors, thanks to a visionary partnership between Castle Lager and Play Braamfontein. The relaunch event, held on Thursday, January 23, 2025, marked the start of an exciting new chapter for Braamfontein’s nightlife and urban landscape. Guests stepping into the revitalized Kitchener’s were greeted […]
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As someone deeply passionate about history and preserving the rich heritage of our country, being invited to the relaunch of Kitchener’s Carvery Bar felt like stepping into this special moment where I got to learn about why it is all worth it in the end and I cannot think of a better way to start […]
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