Tennis champion Serena Williams announced her venture into fashion with her new line called Serena. The star shared the news on her social media explaining that it took her 15 years to fulfill her dream of combining her two passions, tennis and fashion.
In an exclusive interview with WWD, she said “I’ve done things for HSN but I’ve always been limited, with the customer and with the fabric selection; [there were] things I couldn’t do,” she told WWD. “They gave me so much knowledge, though, and so much practice and so much training. And with Nike, obviously there are so many things I can’t do… I’ve never been fully creative, so that’s what this is.”
Here’s a look at her line!
Never stop believing in yourself. You’re worth it. pic.twitter.com/8lzFQeDcD2
— Serena Williams (@serenawilliams) May 30, 2018
Today, I am excited to introduce @ShopSerena, my own online shop: https://t.co/4tHKDgNgX9 pic.twitter.com/uoY0EvurBz
— Serena Williams (@serenawilliams) May 30, 2018
SEE ALSO: Serena Williams dedicates her catsuit to women
— Serena Williams (@serenawilliams) May 30, 2018
I tried many times to align with people who could help me get things off the ground while I played tennis worked with designers and sketched my ideas. I got so many no’s from potential partners, people I admired and respected.
— Serena Williams (@serenawilliams) May 30, 2018
Every time I would go into a department store to present a collection it would always end up with – we love it but we are going to pass…
— Serena Williams (@serenawilliams) May 30, 2018
15 years of false starts and people telling me “no” was frustrating, but also made me more determined. If you know anything about me, you know that when someone tells me “no,” it only makes me work harder.
— Serena Williams (@serenawilliams) May 30, 2018
WATCH: Inside Serena Williams’ star-studded wedding
One day, I was encouraging my best friend to invest in herself and pursue a dream of hers. A light bulb went off when I realized I needed to take my own advice.
— Serena Williams (@serenawilliams) May 30, 2018
Here I was, a spokeswoman for women, telling them to never give up and believe in themselves when no one else does. I needed to take a moment to look in the mirror and encourage myself and invest in myself for once.
— Serena Williams (@serenawilliams) May 30, 2018
Never stop believing in yourself. You’re worth it. pic.twitter.com/8lzFQeDcD2
— Serena Williams (@serenawilliams) May 30, 2018
WATCH: Being Serena documentary trailer
#BeSeenBeHeard https://t.co/4tHKDgNgX9 pic.twitter.com/XHb6gp5Nhg
— Serena Williams (@serenawilliams) May 30, 2018
