Bernini, South Africa’s only real ‘sparkling spritzer’ that is made from wine, has introduced a new campaign in September 2022. The communication aimed at sophisiticated South African women will set the brand apart from its competitors as the only popular RTD on the market that is truly ‘made from wine’ and to show consumers that the Bernini range of ‘sparkling spritzers’ with the easy ringpull closure is the preferred premium choice for any occasion.
The new ‘We are Women’ campaign is focused on the inspiration that is South African women both past and present. “We have a vision for a society that is more progressive due to the equal opportunities, inclusion and recognition available to all. We believe that women have real, sparkling potential in any sphere they choose.” said Marketing Manager Paigon Prince. “We want women to recognise their potential in the example set by these other women as they see themselves reflected in them. After all, glow sees glow, boss sees boss.”
The campaign aims to open society’s eyes to a world where we see women’s unbound potential in any sphere, from politics, music, business, art, sport and entertainment, to tech and science. Which is why the Bernini brand team chose to use the music of iconic female artist Lebo Matosa, with a modern and upbeat version of ‘Brand New Day’ as the meaningful soundtrack to the campaign.
It is for the same reason that the Bernini brand team chose to work with leading female director Keitumetse Qhali, better known as Director Kit from Darling Films, the woman behind the camera of the ‘We are Women’ campaign. With a premium aesthetic coupled with the understanding of the brand and its Glow Getters, she was able to capture the fun, fearless feminine spirit of the campaign. Kit was the perfect choice to create this piece of inspiring artistry. “The Bernini team always puts SA women first. I worked with the brand previously over lockdown, and I was pleased to be selected for this new piece of work.” said Keitumetse Qhali, Director at Darling Films.
“With a keen understanding of fashion and local culture, delivering upbeat, elegant and fresh productions is an area I enjoy working in. Bernini, as a brand, is one of a kind. Therefore, they deserve to be depicted as such to their Glow Gletter audience to continue to inspire unbound potential. From the start, we knew the work would be inclusive, real and natural. The female-only cast depicts females from various backgrounds, ethnicity and body type. People don’t always understand that when the narrative is brought to life correctly you can change perceptions in as little as 30 seconds. I believe we were able to effectively capture Bernini’s vision for a more progressive society of empowered SA women – and I am proud to be a part of the journey.” concluded Keitumetse Qhali.
Bernini – Real Sparkling Spritzer Made From Wine
View the TVCs here: XXXX
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