Former Real Housewives of Pretoria star and businesswoman Mel Viljoen has sparked fresh speculation after clearing much of her social media presence while retaining references to her latest nail business venture, despite ongoing scrutiny surrounding her and husband Peet Viljoen’s business dealings.
Also see: Mel Viljoen faces backlash after defending Peet ahead of court appearance
According to reports and observations shared on social media, many of Mel’s previous posts have disappeared, leaving followers questioning the reason behind the sudden digital clean-up.
Visitors to Mel’s social media profiles have noted that although much of her online content has been removed, the branding for her new nail business remains visible, suggesting she may still be committed to pursuing her latest entrepreneurial venture.
Ongoing fallout from the Tammy Taylor dispute
The social media purge comes amid continued public interest in the long-running controversy involving the former Tammy Taylor Nails South Africa franchise, which Mel and Peet previously operated under licence from the US-based Tammy Taylor Nails brand.
The couple became embroiled in legal disputes after the licensing agreement ended, with allegations relating to the continued use of the Tammy Taylor brand’s intellectual property and franchise operations. Legal experts have noted that the dispute raised important questions about trademark rights and franchise agreements.
Also see: Mel Viljoen reflects on harrowing ICE detention ordeal: ‘I was in hell’
Legal challenges keep the couple in the spotlight
In recent months, Mel and Peet have remained under public scrutiny following their legal troubles in the United States and their return to South Africa. Earlier this year, Mel defended herself during a televised interview, insisting that neither she nor her husband had been convicted of any crimes and arguing that business disputes should not automatically be viewed as criminal matters.
The controversy has also prompted former franchisees and customers to speak out publicly about their experiences, with some alleging financial losses linked to the franchise network. Several individuals have continued to call for accountability while investigations into various complaints remain ongoing, reported eNCA.
What’s next for Mel Viljoen?
Despite the ongoing controversy, Mel has previously indicated that she intends to remain active in the beauty industry. During past media appearances, she stated that she and her husband planned to develop their own products and expand their business interests beyond the Tammy Taylor brand.
For now, the reason behind Mel’s decision to clear her social media accounts remains unknown. Whether it signals a strategic rebrand, a response to mounting public scrutiny, or a personal choice, the move has only intensified interest in what comes next for the controversial businesswoman and her latest venture.
Also see: SEE: Mel Viljoen released from ICE custody, shares first picture
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