South African consumers are upset about the recent drop of prime energy drink to R7.00 after previously paying hundreds of rands to get their hands on a bottle.
The introduction of Prime energy drink is one that had South Africa’s entire consumer market abuzz with many going to great lengths to have a taste of the popular beverage – even if it meant paying an arm and a leg to get it.
The beverage founded and promoted by YouTube and internet personalities Logan Paul and KSI, was first introduced to the public in 2022. The announcement on social media created such a massive hype that, nearly every teenager around the world wanted to get their hands on the bright coloured bottles.
Prior to its launch in South Africa, the pricey drink cost mzansi hundreds of rands to ship to the country, yet many were willing to go those lengths. After eventually making its way to South Africa the popular grocery shop Checkers started selling it for R40 a bottle with several social media influencers, celebs and ordinary citizens rushing to get their hands on a bottle.
However, in a recent post an X user pointed out that Checkers has recently dropped their prices on the once-revolutionary drink from R799 per bottle to now costing R7. Those who paid the previous high prices are not impressed.
One person who seemingly paid the previous high prices was radio presenter and television personality, Anele Mdoda.
View this post on Instagram
Taking to her X (formerly Twitter) account, Anele expressed her shock at how low the price has dropped. Jokingly she wrote: “Logan what-what, when I find you!”
Logan what what when I find you! https://t.co/forSA8yIWk
— Anele Mdoda (@Anele) April 30, 2024
Meanwhile, those trying the drink it for the first time are more than happy to pay for it at the reduced price.
tshotsho anele, now even i can buy it coz its R10 bucks ?? pic.twitter.com/Uhm1fzdDMu
— Spirit Able ?? (@siya_mona_) April 30, 2024
“Now it’s less than Energade, Powerade, and Redbull etc…” wrote another user.
With the rise in inflation making it difficult to survive, one user said people should avoid purchasing vehicles so that these prices can drop as well.
Let’s do this to cars as well. Ignore them until they come down. Keep walking mzansi!
— The investor?? (@Yandisa87376189) April 30, 2024
Also see: Here are places where you can get PRIME for R40
