Kim Jayde, the self-proclaimed sneaker queen and popular culture influencer, has taken street culture mainstream. The popular YouTuber’s Kickin’ It with Kim Jayde will be getting a broadcast edition launching on DStv this week.
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Kim Jayde goes global
Bravo Africa, channel 124, will air the new series based on Kim’s third online season. The eight-part show will move between Johannesburg, Cape Town, Durban, New York, and Los Angeles, with conversations around sneakers, fashion, music, and creativity with guests.
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What started as a niche online series around sneaker culture has grown into something much broader, with the new season spending more time exploring the people behind the brands, the realities of creative careers and the business of building cultural influence in an industry where trends change almost weekly.
The media personality spoke to IOL, revealing that she had begun working in television nearly a decade ago before building her own independent brand online. “The fact that I’m back on DStv is a really big deal because I actually started my career on MTV Base and MTV Africa in 2016.”
She added, “Now 10 years later, it’s becoming full circle to be back on DStv, but the fact that it’s now my intellectual property, I own the content, and I’m not only hosting and creating, but I’m also producing and directing the entire season on my own. That’s a really big deal for me.”
Kickin’ It with Kim Jayde will broadcast every Monday at 9.10pm on Bravo Africa, DStv’s channel 124.
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