Following the liquidation of his footwear company Drip in 2024, CEO Lekau Sehoana has revived his vision and is now officially back in business.
Last year, Lekau and his company faced tremendous setbacks. This saw many of his company assets being seized. Some of the items included office furniture, microwaves, fridges, shoe-fitting benches, as well as company vehicles, most of which will soon be placed on auction. Additionally, several staff members have had to face the gruelling realities of being unemployed.
In a dramatic turn of events, the company’s CEO has refused to lie down and has come up with a new venture in the form of Drip Sportif, officially known as the company’s rebirth.
Taking to social media, he recently shared a post at the launch of his new sneaker called Likwids23, which took place at the Tape store at the Mall of Africa.
In his caption, he reflected on how challenging the past few months have been for him as an entrepreneur but emphasised the invaluable lessons that the tough times has taught him.
“After our liquidation, I had to attend commission of enquiries, my bank accounts frozen and assets attached. Accountants, lawyers, auditors, and staff being subpoenaed. I refused to let the crisis take over my life, thus, I refused interviews about that process. Refusing to be the face of a crisis and giving it more voice….
He says that this ordeal has taught so many lessons that he would not have learned in university and was the driving force that pushed him to reflect, plan, and return with a different approach.
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“I cut a ribbon at Tape Store at Mall of Africa, which marks the launch of our relationship […] Now, we exist in a world where we directly compete with international brands. A new challenge we’ll take head on and obviously with more lessons added.”
“Sometimes there’s nothing wrong with the aim, you just got to change the target.”
Meanwhile, the resilient entrepreneur highlighted that it was good to be back.
Also see: Drip footwear announces epic rebirth with a new sneaker
