South African artists will soon be afforded the platform to cement themselves and break through unchartered territories in the global music arena.
This is all thanks to award-winning musician Chicco Twala who has signed a partnership with the American company, Universal Royalty Exchange, to ensure that South African artists will be given more exposure to break into the American music scene.
The news publication TshisaLive explains that the partnership between Chicco’s Imbokodo Collecting Society and the American company will address issues related to royalties collected and distributed for needle time.
Speaking about the venture, Chicco highlighted that this is the perfect opportunity for talented South Africans who have been struggling, to now penetrate the American market.
“The partnership between Imbokodi Collecting Society Universal Royalty Exchange will turn has opened a new chapter in addressing issues surrounding the absence of meaningful promotion of South African musicians in the US, as well as needle time rights,” he explained.
Equally excited about the prospects is Bruce Miller, executive director of Universal Royalty Exchange and brother of RnB singer Mary J Blige.
Bruce has a long history in the entertainment industry and has worked alongside top talents like Jay Z and 50 Cent.
Speaking on the collaboration he says: “Our venture, which is the first collaboration of its nature, will leave a long-lasting legacy that will make South African music and dance a force to be reckoned with in the world.”
Meanwhile, artists will also be offered services such as catalogue management, film and TV sync placements and a global streaming platform, reports TshisaLive.
Also see: Yvonne Chaka Chaka accuses Chicco Twala of withholding ‘Umqombothi’ royalties
