Grammy Award-winning musician Tyla and her sister Sydney are the stars of H&M’s Spring/Summer 2025 collection, which is launching on March 20, both online and in stores.
The collection celebrates femininity in all its forms, blending different moods, sensibilities, and identities while continuing H&M’s bold vision in fashion and music collaborations.
Tyla turned heads earlier this week at Paris Fashion Week when she attended Chanel’s Autumn/Winter show.
Dressed head to toe in classic Chanel, she effortlessly pulled off a lilac cropped jacket and matching mini skirt.
Seated front row next to Vogue’s Anna Wintour, the two shared a candid conversation, giving a glimpse into Tyla’s growing influence in the fashion world.
Her effortless elegance and poise on the front row is a testament to her rising presence in both music and style.
The campaign for H&M’s new collection features a diverse group of inspiring female icons, including musicians FKA twigs and Caroline Polachek, among others.
These women embody the multi-dimensional nature of femininity, from creativity to confidence, making the collection feel even more empowering and inclusive.
The H&M collection is split into two chapters, each offering a unique perspective on contemporary femininity.
The first chapter introduces a boho-chic vibe, combining festival-ready looks with city sophistication, while paying homage to fashion icons from the glam rock and New Romantic eras.
Eliana Masgalos, H&M’s Design Director, explained, “We wanted pieces that bring energy and light, inspired by the richness of femininity.”
Expect a mix of ’70s, ’90s, and modern styles, with ethereal blouses, lace-up shirts, studded blazers, and leather jackets. Accessories like slouchy bags, snake-print slippers, and chunky jewellery add a bold finish.
It’s a fusion of free-spirited and fierce, perfect for the modern woman who embraces both elegance and edge, making a bold statement wherever she goes.
Words by Fame Frenzy
Also see: That’s so fetch! Tyla channels her inner Valley Girl at Chanel’s AW25 show
