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Lira announced as Barbie’s first African role model

by Kwanele Mathebula
Lira announced as Barbie's first African role model

Lira has become the first African woman to join and receive with her own Barbie doll as part of Barbie’s 60th Anniversary Shero campaign. The campaign celebrates role models who inspire girls everywhere.

As part of Barbie’s 60th anniversary, earlier this year on International Women’s Day (March 8) a global campaign #MoreRoleModels was launched to honour extraordinary women with a doll in their likeness.

Lira shared the exciting news on social media. She said in part: “I am the very first African to be bestowed with this honour and I’m simply thrilled to be honoured in this way. ”

Lira joins the global line up of amazing women inspiring girls everywhere such as Yara Shahid and Ava DuVernay.

Lira announced as Barbie’s first African role model. Congratulations!

 

View this post on Instagram

 

I am proud to announce that I have been awarded a one-of-a-kind Lira Barbie doll, as part of Barbie’s 60th Anniversary Shero campaign celebrating role models who inspire young girls to be all they can be. I am the very first African to be bestowed with this honour and I’m simply thrilled to be honoured in this way. #barbie60 #YouCanBeAnything #MoreRoleModels

A post shared by @Miss_Lira Loves Life (@miss_lira) on Aug 6, 2019 at 1:27am PDT

SEE ALSO: Lira talks Women’s Month

 

View this post on Instagram

 

I’m deeply honoured to be Barbie’s first African role model and am excited to align with brand that is on a mission to show girls more diverse role models. I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll which I hope will inspire girls across the African continent. This is an enormous gesture and affirmation that the world is celebrating Africa for who we are. #Barbie60 #MoreRoleModels #YouCanzBeAnything

A post shared by @Miss_Lira Loves Life (@miss_lira) on Aug 6, 2019 at 2:53am PDT

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