WATCH: Netflix’s powerful Strong Black Lead advert

8y By Kwanele Mathebula

Streaming service, Netflix debuted a new advertisement that celebrates black actors, directors and creatives at the BET awards this past weekend. The powerful advert titled Strong Black Lead was inspired by a legendary 1958 photograph, A Great Day in Harlem, which featured 57 Jazz legends. The advert showcases the black talent that is leading some of its projects such as Ava Duvernay, Lena Waithe and Spike Lee among others.

What do you think?

This is a New Day. Built from the ground broken by legends. A Day for our generation to see untold experiences of our BLACKNESS. Representing a LIMITLESS range of Identity. Playing Kings and Queens of our neighborhoods. defeating larger than life forces trying to flip our world upside down. WE STAND-UP on any stage and every screen. A DAY when black women are BOLDLY the lead character, whether inmates or scholars We’re not a genre because there’s no one way to be black. We’re writing while black. Nuanced and complex. Resilient and Strong. This is NOT a Moment. This is a Movement. We are STRONG Black Leads TODAY is a Great day in Hollywood.

A post shared by Netflix US (@netflix) on Jun 25, 2018 at 11:09am PDT

Onward. ??

A post shared by Ava DuVernay (@ava) on Jun 25, 2018 at 7:58pm PDT

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