Singer and songwriter Vusi Nova is expanding his talents in the music industry, having recently launched his own record label, Nova Sounds, and introducing the world to his signed artists.
To celebrate the launch of his music record label, Vusi had his best friend, media mogul Somizi Mhlongo, host the event which took place on 16 November.
Vusi shared a clip of Somizi’s speech on Instagram:
“Vusi has started this business venture, so now Vusi will know what it feels like to be liked. He will know what it feels like for an artist to come and ask for an advance,” Somizi is heard saying. “He will know what it feels like when an artist say, ‘Hai, these figures don’t make sense,’ even if it does… He will get to understand how to shoot a music video… but well done, nothing grows out of a comfort zone. It’s time you grow.”
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The record label also took to Instagram to share a glimpse of the newly-signed artists: Tsholofelo Ntuli, who goes by the name DJ Stu, former Idols SA contestant, Kwanda, who is set to make his mark in the AfroPop genre, and the boy band 047, who is said to emit “sounds of worship, love and emotion.”
A few of the artist have already been featured on Vusi’s hit song Vuli’Ndlela.
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According to IOL, a statement from the label sent to the media shared that their mission is to empower artists with the resources and support they need to navigate the ever-evolving landscape of the music industry.
“We are commitment to authenticity, artistic integrity, and the pursuit of ground-breaking sounds… Stay tuned for a wave of music that transcends boundaries and resonates with music enthusiasts worldwide.”
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