Award-winning content creator and on-screen personality Pamela Mtanga relaunched her brand, Honeycomb Hair.
While speaking to Tshisalive, the entrepreneur compared her brand to a mother at an award ceremony for her child who expresses her joy at its expansion and success.
“I feel like a proud mom at prize-giving and her child is collecting all the awards,” she said while speaking to Tshisalive.
“In a short period of time, I realised the immense impact that influencers have on brand marketing. If we are able to do that for brands, why can’t we do it for our own products?”
Speaking about building her business the media personality said to the publication the following:
“I had to take a step back and build a sustainable system for the business to operate on to meet the growing demand. This includes hiring a workforce and migrating to a website to better manage the business.”
“When I started Honey Comb Hair I had promised myself that I would apply the same creative strategies I apply for my brand collaborations to my business and allow my personality to show through the business. And that is exactly what I did with the shoot. I am so excited to see it come to life and how it is so refreshing to see it on the website,” she added while speaking to the above mention publication.
The media personality also took to her Instagram timeline where she announced the relaunch of her hair brand.
She captioned the post saying:
“My approach to marketing is creating content that is a reflection of me and that’s what I enjoy about @honeycombhairsa. I wish I could write a long caption about this but words fail me,” she wrote.
She added: “This journey isn’t perfect, but it sure is worth it! My baby is elevating and you have a front row seat to it all.”
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