South African luxury fashion design is taking the world by storm, and it’s not by mistake. Over the years, the country’s designers have pushed boundaries and created masterpieces, and the world is finally taking notice.
These brands have put our country on the map and multiple local and international celebrities have worn their garments. Let’s have a look at these brands.
Rich Mnisi
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Rich Mnisi is a South African multi-disciplinary contemporary brand founded in 2015, by Rich Mnisi. The brand has collaborated with international brand, Adidas on their Homeland collection.
“Initially, a creative outlet for Mnisi, hoping to unearth Africa’s hidden treasures while also being youthful, contemporary, and modern. The brand was born from Mnisi’s yearning to connect deeper with his unique culture and heritage and tell a compelling story through his art – a story of a mysterious past, intriguing present, and reimagined future,” their website says.
Pictured below is media personality, Bonang Matheba wearing a Rich Mnisi creation.
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Thebe Magugu
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Thebe Magugu is founded by a designer, Thebe Magugu.
“We offer ready-to-wear collections while exploring parallel concepts through multidisciplinary capsule projects. Between pillar practices of cultural honour, novelty and uncompromising quality, we are establishing an identity marked by self-evolving timelessness,” their website reads.
Beyonce’s Black Is King visual film, Vogue Italia magazine editions, and Hollywood actress and producer Issa Rae on Insecure have all featured Thebe Magugu garments.
Pictured below is supermodel Naomi Campbell on Vogue Arabia wearing Thebe Magugu.
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Maxhosa
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Maxhosa is the brain child of fashion designer, Laduma Ngxokolo.
“MAXHOSA Africa is a South African knitwear brand founded in 2010 by Laduma Ngxokolo. This was with the desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates).
Our initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics,” reads their website.
Pictured below is the late Riky Rick in Maxhosa.
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