Speaking to Essence about the single, Kelly shared that she wanted to celebrate women of all shades through her music and video. She said in part; “I want to celebrate the women in video—every shade, every coffee color, every curve, every essence and what they gave me. My intention I set for the video was to take the light in yourself and your sexuality [and put it in] a God perspective, in a way where you don’t have to get any approval from anybody else.”
She continued; “Sometimes when women stand in our own sexuality, without approval from any external source, I think that there comes a different perspective, a different outlook, a different feeling, and usually we don’t even realize we’re doing it, but I think society has kind of made it that way, especially with the Black woman.”
Take a look at Kelly Rowland’s Coffee music video. What do you think?