Venus Williams embarks on self-care business venture

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Venus Williams

Tennis star, Venus Williams is venturing into active self-care after investing in Asutra, a beauty and wellness company which offers organic natural products from skincare, body scrubs and soaks, aromatherapy, to pain relief for active self-care purposes.

Venus Williams embarks on self-care business venture

Venus has not only invested in the company but is also the chief brand officer. Williams told WWD “I love their focus on active self-care,” Williams said. “Obviously I live and breathe that, and I was able to use their products as a part of actively taking care of myself. I also love that their products work and they use all natural ingredients, so you can use the products for your mind, body and soul. That was a huge appeal for me and just fit right into my lifestyle.”

Venus Williams

This investment comes in addition to her other projects such as her activewear line, EleVen; a lifestyle of fashion-forward activewear celebrating self-expression and living without limits, and her design company, V Starr Interiors an interior design company which offers services from custom furniture & lighting design, to design development and everything in between.

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