We are seriously crushing on music star Lauryn Hill and US brand Woolrich. Their partnership has Lauryn Hill slaying in her first fashion campaign.
By Ayanda Ngcobo
Known for her multitude of hits and a voice that can sooth any heart, Lauryn Hill has now branched out into fashion. For years her unique style has been adopted by many and now we have a chance to do it again. American brand Woolrich has collaborated with Ms. Hill for their Autumn/ Winter ’18 collection and pay homage to her by creating some seriously trendy winter apparel.
Woolrich said of the venture: “Lauryn Hill is the embodiment of American soul and a true original” and that the collaboration just makes sense since the brand is all about representing all-American culture through fashion. 2018 also marks the 20th anniversary of Lauryn Hill’s first and only solo studio album “The Miseducation of Lauryn Hill” which has been her most successful work.
Another thing we love about this campaign is that Woolrich didn’t just opt to use the songstress as the face of the collection; she was involved in every step of the way from conception right through to execution further adding to the authenticity of the production as a whole.
The collection sees an array of rich plaid coats, street style parkas and everything urban cool with a splash of bohemia that was synonymous with the early 90’s.