Getting LEGiT with Dineo Ranaka


You can’t keep a good woman down, they say. Dineo Ranaka seems to prove “they” right. She is now the new face of LEGiT alongside other stars like Minnie Dlamini, DJ Zinhle, Bonang Matheba and Toya Delazy. She talks to us about her experience. 

Dineo ranaka

When and how did your love for fashion start?

My love for fashion started when I was a young pre-teen. Chopping and changing my clothing items was something I enjoyed doing.

How did the idea of your fashion label LUV DR come about?

It was such a random thought, but when the idea came to me, I knew it was something I had to do. I knew this was the only way I could truly express my passion for fashion. And being business minded at heart, the idea could never be small scale. I knew I would have to invest patience in seeing it through.

What are some of the challenges you face with LUV DR?

First and biggest challenge is finance, finance, finance!! I am still trying to overcome it. Fashion retail is huge business and financing it can be a nightmare. You have to have a solid business module and plan to even begin to approach funders.

How did you and Legit get together?

All Gods works. A phone call, a few emails, a lunch, a few meetings and a beautiful relationship was born.

How has the journey been so far?

The journey has been nothing short of exciting, educational, inspiring, artistic, hilarious and fashionably correct! It’s been perfect!

What are you bringing to LEGiT?

Energy, noise, creativity, crazy, sexy, cool and all things refreshingly positive. A free spirit that breathes love into the art of fashion!

What does this collaboration mean for LUV DR?

The greatest blessing/gift LUV DR has received in its early years of business is this Collaboration with LEGiT. It’s a confidence boost, it means being launched into a readily existing captive fashion consumer audience nation-wide, it means being endorsed and recognised as a fashion forward brand, it means LUV DR IS HERE! And Dineo Ranaka is right there with it. It’s a beautiful endorsement.

What are you excited about the most?

I’m most excited about the LEGiT girl experiencing the range for the first time and playing with the clothes and sharing their take on twitter and instagram. I’m excited about meeting the consumers at the in-store activations and I’m excited about seeing how this relationship with LEGiT will grow. We are family now.