Make-up brand MAC Cosmetics has announced Winnie Harlow as its Viva Glam ambassador in celebration of the 25th anniversary of its campaign to fight HIV/AIDS around the world. The campaign sees 100% of all proceeds of the Viva Glam lipsticks sold in the UK and Ireland goes towards the funding of HIV/AIDS programs.
The brand shared the exciting news with snaps of the star paying tribute to the debut Viva Glam campaign by recreating RuPaul’s original shoot from 1994, the year she was born.
Image: Winnie Harlow IG
Winnie Harlow announced as MAC Viva Glam ambassador. Congratulations to the star!
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SURPRISE!! 😍🤯 THANK YOU @MACCosmetics for not only allowing me to be the new face of Mac Viva Glam, but using my Rupaul halloween costume inspo creative for the campaign! I worked hard to pull this look and shoot together with my team, Inspired by one of the greatest charitable campaigns from 1994 (the year i was born), and I’m excited to announce MAC is using it for the newest Viva Glam campaign. If you know me you know makeup is a love of mine so I’m speechless! There is no makeup campaign more ICONIC than the @MACcosmetics #VIVAGLAM campaign and I’m honored to work with them as they celebrate their 25th anniversary of Viva Glam 💋💄😭❤️ #MACambassador